When a Pipe Bursts
at 2 AM, They Search Google.
We Make Sure They Call You.

Because it puts you in front of people the moment they need you. When a pipe bursts or someone spots mold, they go straight to Google and search for help — they're not scrolling social media. Google Ads captures that existing, high-intent demand and turns it into calls and form fills. It's fast, trackable, and scalable: you can see exactly what every dollar is producing and turn the volume up as the jobs come in.

Yes — that's actually our most common client. In most cases a previous campaign failed for fixable reasons: the wrong keywords, no negative keyword strategy, traffic sent to a generic website, or no call tracking to prove what was working. Because the foundation just needs to be rebuilt correctly, these accounts often see results faster the second time around.

Because restoration searches are urgent, leads can start coming in within the first few days of going live, and often within the first week. The first 30 days are a learning period as the campaign gathers data, and your cost per lead typically settles and improves around the 30–45 day mark as we optimize bids, keywords, and the landing page.

It depends on the service and how competitive your market is, but to stay in front of high-intent emergency searches we set a minimum daily ad budget. For water damage restoration, we recommend a minimum of $200/day. For mold removal, a minimum of $150/day. More competitive metro areas may require more. During your strategy call, we'll give you an honest assessment of what it takes to win jobs in your specific market.

Our monthly management covers everything needed to keep your campaign performing at its best — landing page A/B split testing, ad copy testing, keyword management, bid and budget optimization, search term monitoring to eliminate wasted spend, and a monthly performance report so you always know where things stand.

We target the way your customers actually search in an emergency — terms like burst pipe, flooded basement, water damage cleanup, and mold remediation. We weigh search volume, competition, and commercial intent, then organize everything into tightly themed ad groups so the right ad shows for the right search and your budget goes toward the jobs that are most worth winning.

Before launch we build a negative keyword list to block searches that won't turn into jobs — DIY how-to searches, price shoppers, job seekers, and supply or equipment lookups — and we review search terms weekly to keep adding to it. That ongoing filtering keeps your budget pointed at high-intent emergency searches instead of clicks that never call.

We set up call and conversion tracking from day one. Your ads use a unique tracking number so every call they generate is logged and tied back to the keyword and ad that produced it. No guessing and no attribution problems — you'll see exactly where your jobs are coming from.

No — you don't need an existing website to get started. As part of our setup, we build and host a dedicated landing page for your campaign. It's purpose-built to convert visitors into leads, so you're not sending paid traffic to a page that wasn't designed for it.

Your Google Ads account is 100% yours — it's set up under your ownership and stays with you if we ever part ways. The dedicated landing page and call tracking setup we build and host as part of our service remain owned by 302 PPC.

We ask for a 90-day commitment to start, which aligns with our pricing. That initial 90 days gives the campaign enough time to be properly optimized and to gather enough data to fairly evaluate whether it's the right fit for your business. After the first 90 days, your account moves to month-to-month, and you can cancel anytime with 7 days written notice.

Typically 3–6 months. If you're starting from scratch — a brand-new profile with little history — it can take 6–12 months to build the authority and local signals Google needs to rank you consistently. Profile ranking is earned over time, so the work compounds the longer we run it.

They're two different Google products. Google (Search) Ads put your business at the top of the search results based on the keywords people type, and you pay per click — we control the keywords, bids, ad copy, and landing page, which is what lets us optimize aggressively. Local Services Ads appear above the regular ads with a "Google Guaranteed" badge, you pay per lead instead of per click, and Google has to verify your business first through background checks, licensing, and insurance. LSAs run on Google's own qualification and rating system rather than the keyword-and-landing-page controls we use to fine-tune Search Ads.

We can assist you in getting set up and making sure your account is optimized. However, you're responsible for auditing calls, rating leads as qualified or not, and the ongoing day-to-day handling that LSAs require.